{"id":40776,"date":"2026-08-24T14:39:42","date_gmt":"2026-08-24T18:39:42","guid":{"rendered":"https:\/\/brandonhall.com\/?post_type=podcast&#038;p=40776"},"modified":"2026-08-24T14:39:42","modified_gmt":"2026-08-24T18:39:42","slug":"excellence-at-work-podcast-339-why-most-companies-cant-prove-their-ai-is-working-and-how-work-intelligence-closes-the-gap","status":"publish","type":"podcast","link":"https:\/\/brandonhall.com\/podcast\/excellence-at-work-podcast-339-why-most-companies-cant-prove-their-ai-is-working-and-how-work-intelligence-closes-the-gap\/","title":{"rendered":"Excellence at Work Podcast 339: Why Most Companies Can\u2019t Prove Their AI Is Working and How Work Intelligence Closes the Gap"},"content":{"rendered":"<p>In this episode of the Brandon Hall Group\u2122 Excellence at Work podcast, host <a href=\"https:\/\/www.linkedin.com\/in\/mcdbe\" target=\"_blank\" rel=\"noopener\">Dr. Marline C. Duroseau<\/a>, Managing Director, HR and Leadership Development at Brandon Hall Group\u2122, talks with <a href=\"https:\/\/www.linkedin.com\/in\/petrovic-ivan\" target=\"_blank\" rel=\"noopener\">Ivan Petrovic<\/a>, founder and CEO of <a href=\"https:\/\/www.linkedin.com\/company\/insightfulio?trk=public_profile_topcard-current-company\" target=\"_blank\" rel=\"noopener\">Insightful<\/a>, about one of the most pressing challenges facing HR leaders today: proving that AI investment is actually translating into workforce productivity.<\/p>\n<p>Petrovic leads Insightful, a platform built around the emerging discipline of work intelligence, helping organizations move beyond simply tracking AI adoption to understanding how work actually gets done. He and Duroseau unpack why so many companies get stuck measuring the wrong things, how shadow AI can double as both a risk and a signal, and what separates organizations turning AI activity into real business outcomes from those still guessing.<\/p>\n<p>To read the Executive Interview with Ivan Petrovic, click <a href=\"https:\/\/brandonhall.com\/wp-content\/uploads\/2026\/08\/Executive-Interview_Episode-339_Insightful.pdf\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of the Brandon Hall Group\u2122 Excellence at Work podcast, host Dr. Marline C. Duroseau, Managing Director, HR and Leadership Development at Brandon Hall Group\u2122, talks with Ivan Petrovic, founder and CEO of Insightful, about one of the most pressing challenges facing HR leaders today: proving that AI investment is actually translating into workforce productivity.<\/p>\n","protected":false},"author":50,"featured_media":40778,"template":"","format":"standard","categories":[3086],"tags":[883,3386,3448,113,153,3130,1091,622,1753,3198,1233,1079,125,404,257],"class_list":["post-40776","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources-today","tag-ai","tag-ai-adoption","tag-ai-in-learning","tag-analytics","tag-change-management","tag-competency","tag-digital-transformation","tag-engagement","tag-future-of-work","tag-generative-ai","tag-people-analytics","tag-remote-work","tag-talent-2","tag-workforce-management","tag-workforce-planning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Excellence at Work Podcast 339: Why Most Companies Can\u2019t Prove Their AI Is Working and How Work Intelligence Closes the Gap - Brandon Hall Group<\/title>\n<meta name=\"description\" content=\"In this episode of the Brandon Hall Group\u2122 Excellence at Work podcast, host Dr. Marline C. Duroseau, Managing Director, HR and Leadership Development at Brandon Hall Group\u2122, talks with Ivan Petrovic, founder and CEO of Insightful, about one of the most pressing challenges facing HR leaders today: proving that AI investment is actually translating into workforce productivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandonhall.com\/podcast\/excellence-at-work-podcast-339-why-most-companies-cant-prove-their-ai-is-working-and-how-work-intelligence-closes-the-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Excellence at Work Podcast 339: Why Most Companies Can\u2019t Prove Their AI Is Working and How Work Intelligence Closes the Gap - Brandon Hall Group\" \/>\n<meta property=\"og:description\" content=\"In this episode of the Brandon Hall Group\u2122 Excellence at Work podcast, host Dr. Marline C. 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